A brand agency for businesses that refuse to settle for vanilla.

Strange Salt is a strategy-first branding agency that uses a collaborative approach to craft standout brands that disrupt systems and destigmatize taboo topics. 

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Build a brand that makes your customers care.

Craft a brand narrative that tells the full story—one that captivates your audience and highlights the real-life hurdles they face each day.

Build a brand that challenges stigmas.

Clarify your message and content to build authority that reflects your commitment to challenging and changing antiquated systems.

Build a brand that breaks the system.

Ensure your customers don’t just take notice of your brand, but embrace your ideas and disrupt the status quo.

Refuse to settle for vanilla

Refuse to settle for vanilla

Refuse to settle for vanilla

Refuse to settle for vanilla

Let's get uncomfortable.

Your brand isn’t for everyone. Because you dare to tell the stories that challenge standards, your brand will be embraced by those who care to redefine the status quo. And with that, your brand will be dismissed by those who quite frankly, can’t hang.

Through our collaborative branding approach, we partner with start-ups that want to disrupt systems and break down taboos. Our process helps intersectional ventures unite their teams around a common vision and share messages that cut through the noise.

Ready to rethink your brand?

We want to help you share the stories that challenge the status quo. Tell us more about you and your business to get started.

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about us

We don’t settle for cookie-cutter, and neither should you.

We believe that like a heavy-handed dose of your favorite seasoning, branding is what brings unforgettable flavor to your business. Some will love it, others will hate it. And that’s on purpose. Our proven strategic process puts collaboration and real-world perspective at the forefront of brand-building so businesses like yours can challenge industry norms and redefine societal standards.

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collaboration

craft

curiosity

connection

courage

collaboration

craft

curiosity

connection

courage

solutions

We craft standout brands that lay the groundwork for sustainability, growth, and influence.

Our personalized approach ensures that every aspect of their brands—from visual identity to messaging—aligns seamlessly with their long-term vision and goals. The result? A standout brand that’s anything but cookie-cutter.

Building brands

Through our strategy-backed, proven process, we help early-stage companies define their brands and build solid foundations for growth.

Growing brands

Through our collaborative model, we help growing businesses bring new life to their brands and make more meaningful connections with their customers.

Evolving brands

Through our disruptive process, we hold space for the tension-filled conversations that legacy brands need to identify new brand stories and opportunities.
You gave us wings! You helped us create a message and strategy to share our offerings and market our product in the right space.
Collette Revere
Open360™ + 8Kind Co.
I have much more clarity with my brand identity, I have a clear strategy now for what I offer, how I offer it and how I communicate and market it.
Amber Mogg Cathey
Evolve Vocal Studio
Strange Salt was truly wonderful to work with and saved me so much trouble.
Hailey O'Neill
MindBar